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L’Oréal, Shiseido and Unilever Among Cosmetic and Personal Care Brands Joining ‘Shark Free’ Campaign

With plant-based squalene readily available, the cosmetic and personal care industries have the potential to significantly impact shark protection.

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By: Lianna Albrizio

Associate Editor

Over 100 cosmetic and personal care brands, including industry leaders, L’Oréal, Lush, Shiseido and Unilever, have joined the Shark Free campaign.   Inspired by the work of internationally acclaimed filmmaker and conservationist Rob Stewart, Shark Free is a campaign focused on removing all shark ingredients from consumer products. Shark Free supporters continue to grow with scientists, nonprofit groups and celebrity ambassadors — including musicians Bif Naked, Dirk Verbeuren, and Chantal...

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